Video continues to prove itself an effective medium for raising brand awareness and driving better conversion rates. Mediaplex is pleased to offer full support for the In-Banner Video format.
The service is reliably supported by Akamai - a Premier Authorized Adobe Flash Video Streaming Service (FVSS) provider and the world's largest Content Delivery Network (CDN). Akamai delivers live streaming of real-time audio and video in the Flash FLV format and is scalable to meet the skyrocketing demand for high quality rich media content, ensuring a seamless end-to-end user experience.
In-banner video support is also complemented by robust Mediaplex reporting on an 'unlimited' number of interactions including:
- Flash Video Player events (i.e. Video Start, Pause, Stop, Completion, Audio On/Off, Replay, Fast Forward)
- Expand /Collapse actions on video expand panel
- Exit links from video
- 'Custom' events (specific to ad)