Working with non-streaming ads can be challenging. They often take a long time to download, which in turn can negatively impact the visitor's experience on that page. Polite ad formats were developed to address this challenge by enabling advertisers to serve larger file formats without disturbing the load time for the rest of the images on the page.
A polite ad format is loaded in two phases:
Phase One: The initial load is a compact image or SWF file that is smaller in size, so there is no delay in loading other contents on the page. This could be the first few frames of the ad, or a teaser.
Phase Two: The main load is the full version of the ad. The full ad can have a larger file size. It is loaded only after the whole web page has finished loading into the visitor's browser.
Benefits of Polite Ads
- Serve larger file formats without disrupting web page content for a more positive user experience
- Provides advertisers with greater creative flexibility without compromising the experience of the user