Cross-channel Retargeting

Marketers who choose to consolidate their online channels onto a ' single' tracking platform often find value in forging and maintaining a one-to-one relationship with their prospect.

A typical online user may be exposed to an advertiser's brand via multiple marketing touchpoints (i.e. paid search, display, affiliate, email etc...). In such instances maintaining a consistent message across channels based on known behavioral attributes of the user is important. It fosters relevancy and higher conversion potential.

In this example a user's engagement with MPLX-tracked paid search records that user's specific search variables ('Playstation 3 Games'). On subsequent movement to the display channel, a banner impression retrieves the cookied user's stored preferences and propagates the creative unit accordingly. Please see below: