MOJO Rich Media
Mediaplex’s MOJO Rich Media solution enables marketers to serve visually engaging advertisements for greater impact and interactivity, all through a single platform. Our team of Rich Media specialists works with you every step of the way to ensure easy execution and optimal campaign performance.
Using the Mediaplex MOJO Adserver platform, advertisers can take advantage of advanced features such as dynamic messaging, behavioral targeting and optimization, as well as benefit from Mediaplex’s deep data and reporting metrics that drive decisions to further improve performance.
Mediaplex provides and supports a comprehensive range of rich media formats including:
- Floating advertisements
- Expandable advertisements
- Tandem advertisements
- Video advertisements
- Polite advertisements
- Social advertisements
Dedicated Rich Media reporting suite with tracked interactions including:
- Average time before first interaction
- Number of expands and collapses
- Time duration on expanded panel
- Number of failover impressions
- Impressions with at least one interaction
- Total interactions
- Custom metrics (can include quizzes, polls, in-banner games etc.)