Advanced Features

Overview

Maximize the Performance of Rich Media Ads Using Mediaplex’s Advanced Ad Serving Solutions

• Dynamic Messaging
  Generate and manipulate all rich media content in real time during delivery. Video, images and textual copy can be assembled into any of the supported ad formats on the fly. Rich media ads can also synchronize with external data sources, such as an advertiser's available inventory to react immediately with the best offer to ensure opportunities aren't wasted and maximum revenue potential is realized. [Learn More]
• Optimizer
  Automatically and continuously update individual banner ad frequency based on real-time campaign performance and marketing goals. [Learn More]
• Advanced Behavioral Targeting
  Differentiate and segment qualified customers from prospects based on their prior engagement with rich media, and serve the most appropriate Rich Media advertisement.
• Cross-Channel Retargeting
  Personalize rich media ads to provide an experience consistent with behavior in other online marketing channels, such as dynamically populating a display banner with a user's previous search term. [Learn More]
• Dynamic Geo Enrichment
  Tailor rich media ad content to the user's geographical location. This may include dynamic insertion of the user's state, DMA or zip code in the body of the advertisement, or changing content based on this data. [Learn More]
• Correlation across Media Buys
  Combine Mediaplex's rich media capabilities with powerful tracking technology for unique insights into how an advertiser's entire portfolio of rich media ads performs across all media buys. Understand the impact of ads across various geographic regions, which specific ads yield higher ROI and know the ideal frequency for each rich media creative.
• Path to Conversion Analysis
  Apply Path to Conversion analysis to rich media buys to reveal the true value of the advertiser's rich media investment through insights into how this medium attains, contributes to and influences winning conversions.